Best Way to Ask a Customer for a Review

To say that customer reviews are powerful is an understatement.

A few sentences in a review tin take more than influence on consumers than an entire website. A departure of i star—or even a half-star—tin can be all it takes for a shopper to cull a competitor over y'all. Non to mention that reviews are the superlative local SEO ranking factor.

But in society to go those sentences or that actress star, yous need to ask your customers for reviews. This can feel awkward or self-serving, but the truth is that people generally dearest to share their opinions; they simply demand that extra nudge.

In this guide, I'k going to show you why and how to ask for client reviews in a diverseness of scenarios—with examples and templates to brand your life easier!

Tabular array of contents

• Why enquire for reviews?
• How to enquire for reviews in person
• How to ask for reviews over the phone
• How to ask for reviews via text
• How to inquire for reviews with e-mail
• How to ask for reviews post-purchase
• How to ask for reviews with your website
• How to inquire vendors for reviews
• How to ask for reviews on social media
  
• How not to enquire for reviews
• Last tips on asking for reviews

Why ask for reviews?

You tin can already attest to the power of client reviews from your own shopping experiences. Think most the number of times you lot've chosen a business either considering of what its reviews said or but because it had reviews. Or maybe you were never on the argue at all, because you lot knew exactly what you wanted to buy because you heard groovy things most it from someone you lot know.

The fact of the affair is, what other people accept to say about your business organisation carries more weight than what you have to say about your business, even if they are complete strangers. Non convinced? Consider these online review stats:

• 84% of consumers trust online reviews every bit much as personal recommendations.
• Improving your review star rating by 1.v could equal thirteen,000 more leads.
• Every one-star increase in a Yelp rating leads to a 5-9% increase in acquirement.

If that is not enough to go you to exit your comfort zone and start collecting reviews for your own concern, here are some more stats that might give you lot the boost you need:

• Consumers are willing. A BrightLocal written report showed that 76% of those who are asked to leave reviews continue to do and then.
• Consumers find reviews helpful. In a study conducted past Podium, 93% of consumers said that online reviews for local businesses are as helpful as product reviews on sites similar Amazon.
• Consumers seek out reviews. According to BrightLocal, 98% of consumers read online reviews for local businesses.

How to ask customers for reviews

Whether you're looking to become more than Google reviews, improve your Yelp ratings, get five stars on Facebook, or ramp up your Amazon reviews, there are a multifariousness of ways to ask for them, including:

• In person
• Over the phone (or via text)
• Through your website (ideally, a reviews folio)
• Via electronic mail (email blast, personal email, company electronic mail, electronic mail signatures)
• Via social media (directly message or post)
• Via thanks pages
• On receipts/invoices
• More

We'll exist covering all of these and more in this post, but retrieve that you don't have to stick with just one method of request customers for reviews. In fact, you should have a few strategies running at once to ensure a steady stream of feedback is coming in virtually your business. Multiple and recent reviews assist earn you more trust from customers and also help your business to rank college in search results
.

How to ask for a review in person

Asking for a review in person can be intimidating, simply information technology is the most effective approach. If the opportunity presents itself, seize information technology!

Ask in response to praise

The easiest scenario would be that of a customer who approaches you with unsolicited praise. In this case, express your appreciation for their taking the time to provide the feedback, and then make the suggestion. For example:

Happy customer: [singing your praises]

You: That is and so great to hear. We really try our best to [do what you're being praised for]. And thank you lot so much for taking the time to share your feedback.

Customer: For certain, thank yous for providing such bully service!

You: You know, if you could write what you just said in a review on [platform], that would be awesome. Those kinds of comments actually help prospective customers to experience more confident in choosing us.

Customer: Sure!

You: Do you know how to do it?

Create opportunities with conversation

Y'all don't have to wait for a customer to come to you lot to ask them for a review. More than often than non you'll need to strike up a conversation with them that will provide the opportunity. Yous can do so by request questions nigh their feel with your store, services, or products upon checkout. Proficient questions include:

• Did you lot find everything you were looking for today?
• Is this your commencement time [using the product you're well-nigh to purchase]?
• How is that [product you're purchasing]? I've tried [a like product] just I have yet to try this ane for myself.
• I hope you had a good experience with us…anything we could ameliorate or that y'all liked?

Don't forcefulness information technology

Important: Don't inquire for a review upon a customer's first positive remark about your business. This volition render your conversation ingenuine and you will come off as not caring about their feel merely rather only about getting the review. Reviews improve your reputation, simply you won't get any (and your reputation will plummet) if y'all don't ask in the right manner.

Instead, become a read on the customer. If their response is short and indicative that they don't feel like talking, don't force it. If they respond positively and offering more data or feedback, continue the conversation. As it comes to a close, ask them for the review. For example:

"Well hey, thanks for the feedback. We honey sharing that kind of stuff with potential customers then they can feel more confident well-nigh choosing usa. If you're comfy with it, information technology'd be crawly if you could share whatever of what y'all said to me in a [platform name] review."

How to ask clients for reviews over the telephone

If yous own or operate a business that is customer back up-heavy, you and your employees tin can observe enough of opportunities to ask clients for reviews over the phone. But choose who you're asking wisely. If you've merely helped a client through a long or difficult problem, it'southward probably not best to enquire them for a review.

Nevertheless, if you have a self-proclaimed satisfied customer (ideally if they express gratitude for your aid), this is a swell time to ask for a review.

"I'm glad we were able to help you lot today and we and so appreciate your business. If you lot have the fourth dimension and wouldn't heed, we'd honey information technology if you shared this experience on [review platform of your choice]. People actually like to see that they'll get the support they demand should an consequence with our services arise, client accounts, of course, are the best fashion to show that."

You'll make your customer experience appreciated and valued which not only increases client loyalty but will also increase the chances of them really giving you that review.

How to ask for reviews via text

Text message advice is increasingly popular for businesses today, and you accept two options if you lot go this route.

Personal request

Business: Hi Mike. We just completed your leap lawn cleanup. Looks great, bring on some rain!

Mike: Appreciate it. Can y'all email me the invoice?

Business: You bet, I'll send information technology tonight. After looking over the yard, I'd dearest to go your feedback in a Google or Facebook review if you have sixty seconds. Just click here: [link].

Paradigm source

SMS service

In that location are also SMS review request services that can set upwards automatic texts after appointments and purchases.

Thanks for visiting [business proper noun]! Share your feedback at [link]. [We really read it!]

Image source

How to inquire for reviews via email

Using electronic mail to ask for reviews is a solid arroyo for businesses. First of all, information technology'south nevertheless a great aqueduct for communicating with your customers: 91% of consumers open their email on a daily basis, and 58% of consumers check their email before doing anything else online. Second, y'all tin include the link to the review platform right in the email and even test out dissimilar formats and language.

You can ask for reviews via email in the grade of an electronic mail blast or personal email.  You may want to practice one broad email or segment it out as you see fit. Hither are some simple templates to follow.

Review request email template #ane

Hey everyone!

Positive reviews from awesome customers similar yous help other [athletes, parents, artists, ec] just like y'all to feel confident nigh choosing [business name]. Could you take lx seconds to go to [link to review platform] and share your happy experiences?

We will exist forever grateful. Thank you in advance for helping united states out!

Review asking email template #2

Hey everyone,

Did you know that the number of [business proper name] fans has doubled since last year? We must be doing something right! And whatever that is, we want to keep doing it. Then tell u.s.a.!

If yous have 90 seconds today, we would dear information technology if you went to [platform] and wrote a review. A few sentences is all information technology takes! This enables us to proceed providing the all-time experience possible for y'all, and helps others understand how [ business organization name] can make their life easier.

Thank you in advance!

Review request e-mail template #3

Dear [get-go name]

Thank you for your recent purchase. Nosotros promise y'all love information technology! If y'all practice, would you consider leaving us a [platform] review? This helps united states to go along providing nifty products and helps others similar you to find us and make confident [particular] decisions.

Thank you in advance!

Review request email template #iv

Nothing can brand a customer feel quite as appreciated as when they receive a personal electronic mail from the business organization owner. Cull a handful of loyal customers who have washed a keen deal of business organization with you, or customers with whom you're hoping to cultivate lasting relationships, and send them a personal note thanking them for their business and asking for the review.

Hi [first proper name],

Nosotros have a quick favor to ask. Would y'all heed heading to [platform] and writing a quick review?

Reviews help united states keep upwards with your needs and they as well assist others like y'all to make confident decisions well-nigh [your topic].

Review or not, we however dearest you!

Hoping to see your grin face shortly,

[Name]

Visitor-broad e-mail

Involve your employees in the procedure. Stress the importance of customer reviews to your staff and inquire that they send personal emails to customers. Let them know that they would be personally contributing to the growth of your arrangement and they'll feel empowered to participate in the initiative.

How to ask for reviews mail service-purchase

For some businesses, asking for a review immediately later on their buy makes sense, while others may desire to wait to requite the customer time to use information technology. Exist sure to cater your mail service-purchase review requests accordingly.

Thanks cards

With a design tool similar Canva, you can easily create little cards to become in your product packaging, attached to receipts, or next to the mints that encourage reviews. The card can say something similar:

• "Did you relish working with u.s.? Leave a review!"
• "How did we do? Let us know by leaving a review at [link]!"
• "Got feedback? We'd love to hear information technology! You lot can get out the states a review at [link]."

Purchase confirmation emails

Mail-purchase trigger emails are bang-up places to ask for reviews. Hither are two short and sweet ways to request reviews or feedback in your afterward-purchase cheers pages:

"Thank you for your buy! If y'all enjoyed your shopping experience, tell us (and others) well-nigh it!"

"Thank you for your purchase! If you are happy with your [new product], please take a minute to review it here [link to review platform]."

Chewy's email is a great example of providing the actual items the customer purchased and a link to review each.

Nosotros'd dear to hear how y'all and your pet enjoyed these products. Please leave a review and so nosotros can share information technology with other pet parents only like you.

And I particularly similar this one by Biscuiteers because they include others' reviews. This helps requite customers a starting indicate so they're non starting from scratch.

Cheers and then much for your recent club. Buying pressies should be expert fun and we're curious to find how easy you found information technology. If you lot can spare a few minutes to leave us a review nosotros'd be super grateful!

How to inquire for reviews on your website

You can include a CTA to leave a review in diverse places on your website, but many businesses benefit from having a dedicated reviews or testimonials page attainable via their main navigation (as this is one of the first things a prospective customer seeks out when considering a business organization).

Have a "leave us a review" page

In the instance below, this business has a review item in their principal navigation, with the ability to read and go out reviews.

In the "leave a review" page, y'all're asked to give a thumbs up or a thumbs downwards. Once y'all hit the thumbs up, you're prompted to exit a Google review.

Include existing reviews

Be sure to accept a folio that show existing reviews, or to include them right on your "leave a review" folio. This shows people how brusk their review tin be and gives them a starting indicate.

Many content management systems have a plugin or script that allows you to amass your reviews from other platforms into a feed on this page. But you lot can also add them manually. Either fashion, it is best to have the reviews appear on the page in text form (every bit opposed to screenshot or prototype). This is because reviews are often packed with important keywords that can boost your SEO, but Google won't pick up on these words if they're in image class.

How to ask for reviews from vendors

If you exercise a lot of B2B work, consider your vendors and partners for reviews. Other concern owners sympathise the value of a review, and leaving one on their website or listing may be enough to get one from them without even asking.

Even so, there are opportunities to ask for reviews from them equally well. If y'all notice yourself in a meeting with a client or a business partner, don't be afraid to but say,

"Mr. Smith, I really have enjoyed working with you lot on this project and value your insight. Would y'all be willing to share your experience with our company by contributing a short review for our testimonial folio?"

Or

"Positive feedback from not simply customers, only likewise the partners we piece of work with really helps u.s.a. to keep alluring more than great customers and partners such as yourself. If you wouldn't mind leaving a review, nosotros would really appreciate that."

How to ask for reviews on social media

You can ask for reviews on any social media platform, merely Facebook should be your pinnacle priority since it's a tiptop review site.

Enquire and include a link

What meliorate way to get Facebook reviews than via Facebook post? In the unproblematic example below, this insurance agency writes:

We L❤️ VE our customers! If you want to show us some love, leave united states of america a review!

Create posts out of existing reviews

The other way to go is to share reviews on your feed every bit they come in, similar this local business concern does beneath. You lot tin always add a link for customers to get out their ain reviews.

How non to ask for reviews

While you are encouraged to enquire for reviews, there is a right and a wrong manner to go about it. Here are some approaches you should avoid.

Incentivizing with gifts or discounts

You should not, under any circumstances, offer a discount or free souvenir in exchange for leaving reviews. This is against the terms and conditions of many review platforms similar Yelp and Google, and can lead to a high book of low-quality or star-but reviews (with no text). The purpose of reviews is not primarily to benefit the business organization simply to empower prospective customers to brand informed decisions.

However, a pay-it-forward entrada like the 1 beneath would be perfectly suitable. It reads:

For every review we receive nosotros will donate up to $x to the Make-A-Wish Foundation

Ownership reviews

Over again, this policy is in identify to go on review platforms honest and accurate.

Asking apologetically

Don't be afraid to enquire for reviews. People (as mentioned above, 67% of people) are generally willing to leave reviews. People like being heard, and will be extra willing to lend their vocalization to a company they feel has met their expectations, as a manner of returning the favor. Plus, you are empowering them to give other consumers simply like them the confidence to make an informed decision

Not responding to reviews

Don't forget to respond to reviews. Get-go off, this is a way of acknowledging and expressing appreciation for the customer' taking the fourth dimension to do so. Second, this tin help you lot to build customer relationships and retain more than of them. Finally, information technology shows the rest of the public that you are circumspect to the voices of your customers. Responding besides builds appointment and activity on your listing, which Google takes into business relationship when ranking business listings.

Final tips on asking for customer reviews

In that location are many ways to ask for reviews, but the about effective method and/or platform will exist different for each business concern. Equally mentioned above, your best bet is to have a few strategies in place at once, and to experiment with particular methods to observe out which one(due south) piece of work best for you! Just remember these fundamental takeaways:

• Reviews aren't selfish; they empower your customers to help other consumers brand smart and confident decisions.
• Exist genuine and don't force it.
• Continue e-mail correspondence brusque and sweet. The faster the email reads, the easier they'll perceive the process to be (a copywriting psychology principle!).
• Make it as like shooting fish in a barrel as possible for the client to go out a review (including using short, piece of cake-to-call back links for printed materials).
• Remember that customers are willing to get out reviews.
• Respond to reviews, practiced and bad!

A steady stream of good-quality reviews is essential for your reputation, ranking, and ultimately even your revenue. So follow these tips and get a review strategy in place asap!

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Source: https://www.wordstream.com/blog/ws/2020/07/16/how-to-ask-for-reviews

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